Restaurant Opening Advertising
The ambiance and menu of your new restaurant will keep customers coming back, but they first have to find you. Using digital marketing can help you spread the word and make your grand opening a success.
During the weeks leading up to your restaurant’s grand opening, promote your brand with a website and social media presence that lets people see your menu, place to-go orders, and learn more about the food you serve. You can also use this time to build a local email list by encouraging visitors to enter your giveaways or participate in contests where they can win gift cards and other perks.맛집 광고 회사
In the days and weeks leading up to your grand opening, invite local influencers to experience your food and service. This could be as simple as inviting them to a pop-up event or as complicated as hosting them in your new space for dinner and drinks. Regardless of the type of influencer you are targeting, the key is to get them to share their positive experiences on social media and with their audiences.
Having a strong repeatable opening strategy will be invaluable for your business’s long-term success. This means that you should be sure to take the time to analyze your performance and make improvements in areas that need it. Whether it’s your online ordering or your guest feedback, a clear understanding of what works and what doesn’t will give you the information you need to plan for future growth.
Restaurants that use the latest restaurant marketing trends have an advantage over those who don’t. These trends can be incorporated into almost every aspect of your restaurant’s operations, from decor to menu items. But you should balance offering promotions that increase revenue with those that are geared to building brand awareness. The latter can have a greater impact on your long-term revenue and customer loyalty.음식점마케팅
As you approach your grand opening date, consider ways to support a cause that aligns with your brand’s mission and values. You can host a charity dinner or sponsor an event for a non-profit entity in your community to gain exposure to a large audience of potential customers and demonstrate your commitment to the area in which you operate.
Before your grand opening, install an easy-to-use app that allows people to order to-go food and beverages from your restaurant. This feature can reduce wait times for diners and free up staff members to focus on table service. The app can also be integrated with your reservation management system to allow for easy, seamless reservations. In addition, it can be used to collect contact information from guests and offer a loyalty program for regulars that rewards them with coupons and specials.